You have a product in market, a channel that has been running for years, and results that are drifting. Deal flow is inconsistent, partners are quiet, and the numbers no longer match the ambition.
We rebuild the program around what your partners actually need to sell, and we leave the team that runs it stronger than we found it. You get a channel that grows again, and a plan your leadership will back.
You have built something great, you have sold it yourself a dozen times, and now you need it to sell without you in the room.
Maybe you have come from a big vendor and you know the playbook. Maybe you have come from engineering, or product, and channel is a new language. Either way, we help you get commercially fit – product tightened, pricing right, first partners chosen well, and a go-to-market plan you can actually run.
You leave with a business that is ready to scale.
If this sounds like you, then
Book a Scoping Conversation
Channel Strategy & Design
We design the channel strategy that grows your revenue without inflating your cost base – the routes to market, the partner types that fit each one, and the operating model that ties them together.
Get your business Sale & Scale Ready
Our Sale and Scale Ready program gets founder-led businesses channel-fit: sharpening the product, building the commercial layer around it, and shaping the go-to-market plan that scales. The output is a business that grows on its own terms and stands up to investor scrutiny.
Channel Program Management, as a Service
Most vendors do not have the people to run a channel program properly. We run it for you – working alongside your sales, marketing and operations teams to keep partners enabled, engaged, and out there selling.
Optimise your Channel program for Growth
We rebuild tired channel programs from the operating model out – tiers, partner value propositions, enablement, deal registration, and the metrics behind them. A modern program partners engage with and your team can run.
Take the admin out of your program
Automate the program with purpose-built software, so your team spends its time selling instead of administering. Deal registration, partner onboarding, enablement tracking – handled.
Skill Up Your Sales & Channel Teams
Whether it is strategic account management or launching a structured program, we coach sales and channel teams to success. Group training or one-to-one mentoring, built on twenty-five years of doing the job – your team leaves sharper on the process and more confident in front of customers and partners..
The original Channel Sherpas engagement. Greg, or one of our senior team, works inside your business as a fractional part of your leadership, from strategy through to the day the plan is live and running. You get someone who has done the job at every seat around the table – vendor, channel partner, customer – and who stays with you until the work is producing revenue.
Best for: Founders and channel leaders who need senior partnership, not a report.
Our channel and go-to-market IP, in a set of on-demand video courses with the frameworks, manuals and worked examples you need to apply them in your own business. Watch on your own or roll them out across your team. Wherever you are in your journey, and no matter the experience you have, we have a proven system to get you to the next level.
Best for: Teams and founders who want the method in their hands and the pace under their control.
CHANNEL MANAGEMENT FOUNDATIONS
The essentials of building and running a channel program. How to establish a channel partner program, what partnerships actually need to work, and the concepts you have to have straight before you start. Built for anyone new to channel, or leading one for the first time.
Sale & Scale Ready
Are you looking to level up and take you products to market through channel partners? Our proven Sale & Scale Ready course will give you all the tools you’ll need to optimise and scale your sales pipeline.
Guide to Growth
For a channel that has drifted and is no longer delivering. Redesign the operating model, refresh the partner value propositions, and rebuild the disciplines that make a program work – deal registration, enablement, Co-marketing, metrics. New business models, new products, and the mindset to run them.
The full training library, and the person who built it on the other end of a message. One monthly subscription gives your team every course, framework, manual and template we use inside our own client engagements, and gives you two hours a month one to one with Greg with a direct line to him in between. Bring the program you are building, the one that has drifted, the new market you are opening, or the move to SaaS.
You keep hold of the work.
You stop doing it on your own.
Best for: Founders and channel leaders running the work themselves who want senior judgement to hand every week, not every quarter..
MicroFlow from The Channel Sherpas is a different approach to channel partner enablement. It is a methodology, a product platform, and an expert services capability – all designed around one principle: partners learn, engage, and perform better when enablement is continuous, contextual, and delivered in formats they actually use.
Most technology vendors invest heavily in partner training. The problem is not the investment – it is the delivery. Long courses go unfinished. Portals go unvisited. Knowledge fades within days. Partners are busy, multi-vendor professionals who need relevant information delivered in short, structured doses that fit into their working day – not another login, another portal, another hour-long webinar.
MicroFlow replaces that outdated model with something that works.
GREG de BRESSAC
Founder & CEO
The Channel Sherpas are a specialist consultancy based near Oxford UK, working globally with our clients. We build, optimise and implement go-to-market strategies for technology vendors in media, broadcast and the creative industries.
With more than a quarter of a century of experience in the business of technology sales – product, service, and SaaS – through both direct and indirect channels, we have worked in & with both large multinationals and small start-up organizations in Europe, Asia Pacific, and North America.
We have built and refined channel partner strategies for global manufacturers and for leading resellers and integrators. We know the industry, the people who buy in it and the people who sell in it, and we bring that to you.
And we do not hand you a document and walk away. We can be there with you every step of the way from inception through to implementation.
If you have a channel that is not growing the way it should, a launch you want to get right, or a team that needs sharpening, start a conversation. We will tell you honestly whether we are the right fit for the work.