Video Training

From The Channel Sherpas

Everything we have learned about building, running and growing media-technology channel businesses, packaged as on-demand video courses and frameworks you can take at your own pace or roll out across your team.

How it works

What changes in your business

The founder stops carrying every commercial decision on their own shoulders

Partner conversations get sharper because everyone in the business is telling the same story

New joiners ramp faster

The plan you write next quarter is better because the people writing it have been through the same course

Who it is for

Founders

taking a product to market who need to understand how channel actually works before they build one

Sales and channel managers

who inherited a program someone else designed and want to make it their own

Commercial teams

inside vendors who want everyone speaking the same language about ICPs, partner value propositions, deal reg, and enablement

New joiners

who need to come up to speed on channel sales and management

People entering SaaS

from a different industry who want the fundamentals of channel go-to-market in a form they can absorb quickly

You do not need a broadcast or media-tech background to take these courses. You do need to want to sell your product well.

The Three Courses

1

Channel Management Foundations 

the essentials of channel. What a channel is, why it exists, how partners actually make money, and what a good program looks like. Start here if channel is new to you.

2

Sale and Scale Ready 

the commercial fitness program. How to get your product, your pricing, your positioning and your go-to-market operating model into a shape that scales

3

Guide to Growth 

the program for mature vendors. How to rebuild a channel program that has drifted, without breaking what is still working

Take One, Take all three

Each stands alone; together they cover the ground