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Channel Coach

From The Channel Sherpas.

Our entire channel and go-to-market IP, two hours a month with the person who built it, and a direct line to him the rest of the time. For people who intend to do the work themselves, and would rather not do it alone.

Book a Scoping Conversation

How it Works

One Subscription. Four Parts.

Everything We Teach

All Three Courses

Channel Management Foundations, Sale and Scale Ready, Guide to Growth – with every framework document, course manual, template and data sheet behind them.

The same tools we use inside client engagements.

Open from the first day of your subscription, and open to your whole team on one login, not just to you.

Two hours a month, one to one with Greg

On video, on your agenda

and shaped however works for you. One long working session when you have a big piece to think through. An hour a month with a shorter follow-up.

Or an hour a fortnight, which is what we would recommend, because the work moves between sessions and a fortnightly rhythm is what sustains it. Your first session is an intake: we establish where the business actually is before we plananything on top of it.

A direct line in between You and Greg

on Telegram

Just the two of you.
He will send you something useful once or twice a week and check in once a week to see what has moved.

You come back to him whenever you need to, without saving it up for the session.

A written summary after every session

What was decided,
what you are doing next, and
what he owes you.

So the thinking survives the call.

What people bring

to the sessions

Building a partner program from nothing

The tier model, the partner value proposition, the ideal partner profile, the commercial terms. What to decide first, and what can wait until you have partners to decide it with.

Fixing a program that has drifted

Partners have gone quiet, deal flow is inconsistent, and the numbers no longer match the ambition. Where the fault usually is,
and what to rebuild without breaking what still works.

Moving to SaaS

Not only the product and the pricing, but the ways of working that
have to change with them – how partners earn, what renewal does to the compensation model, and what your channel has to be able to do that it cannot do today.

Opening a new market, or launching a new product

Which partner types fit the route, who to approach first, and what has to be in place before you ask anyone to sell.

Who it is For

Founders 

who have sold the product themselves and now need it to sell without them in the room.

Channel leaders

who inherited a program someone else designed.

Sales and commercial leaders

with the mandate to build a channel and nobody senior to test their thinking against.

Teams 

who took one of the courses and want to keep the conversation going while they apply it.

You do not need a broadcast or media-tech background.
You do need to be the person who will actually do the work.

What it Costs

£450

per month, plus VAT.

 $600 per month for clients billed in US dollars, where local
tax treatment is yours to account for.

 Twelve months to start,
then one month’s notice

Twelve months because that is the horizon this work runs on. Partners can be selling
inside ninety days, and we have done it – but a year is what turns a first deal into a
program that keeps producing without you pushing it.

Book a Scoping Conversation

What it is not

It is not consultancy

We do not build the program for you, sit in your leadership
meetings, or run the plan. If that is what you need, the Consultancy page is the right one, and we will tell you so in the scoping call rather than sell you a subscription that will not do the job.